Amanita Ridge

Robert, a new maintenance business owner, sought a distinctive brand identity for his startup. He presented a preliminary sketch, envisioning a bear and Amanita mushroom as core visual elements. I immediately commenced the design process, translating his concept into a unique and memorable logo. Recognizing the importance of conveying reliability and strength, I positioned the bear as the primary focal point, with the Amanita mushroom serving as a complementary secondary element. This strategic approach aimed to instill confidence in Robert's potential clients. I explored various iterations of the Amanita mushroom, leveraging negative space within the 'A' to create compelling visual concepts.

Following an interactive workshopping phase, Robert selected a hybrid design, combining elements from two initial concepts. I then produced a series of refined versions, culminating in a final logo that perfectly captured his vision. With the logo finalized, I transitioned to the design of his business cards, ensuring a cohesive brand experience.

This project was characterized by seamless collaboration and efficient communication. Robert's clear vision and prompt feedback facilitated a smooth and enjoyable design process. He graciously provided a testimonial, reflecting the positive outcome of our partnership and the successful creation of a strong brand foundation for his new business.

Click on the gallery to learn more about each picture.