Country Supplier

As a Lead Graphic Designer at Country Supplier (formerly CAL Ranch), I played a pivotal role in shaping and executing a wide range of design initiatives, demonstrating a consistent ability to manage complex projects, meet demanding deadlines, and collaborate effectively across departments. I seamlessly integrated into a large team and quickly rose to lead the art direction of "Ladies Night," the company's largest program to date and a significant annual sale celebrating women. This involved overseeing the full campaign identity, creating diverse assets for both web and print, and ensuring brand consistency across all touchpoints.

My responsibilities extended beyond single campaigns. I routinely managed multiple projects simultaneously, coordinating the creation process across various departments to guarantee timely completion and adherence to brand standards. This required strong organizational skills, clear communication, and a proactive approach to problem-solving. Notably, I have consistently met all project deadlines throughout my tenure. A key aspect of my role involved creating and deploying email blasts to large customer segments, sometimes exceeding 200,000 recipients, requiring meticulous attention to detail and an understanding of effective email marketing practices. I also contributed to the company's broader evolution, assisting in the creation of the logo and identity for Country Supplier's launch as a parent company.

Throughout my time at Country Supplier, I have had the opportunity to present art direction and final designs to high-level company officials for every project, a testament to the confidence in my creative vision and ability to articulate design concepts effectively. I also created event materials and managed special projects from inception to completion, demonstrating a comprehensive understanding of the design process and a commitment to delivering exceptional results. My experience at Country Supplier has honed my skills in project management, cross-functional collaboration, and high-stakes presentation, solidifying my ability to thrive in a fast-paced, demanding environment.