Harris Publishing

My time at Harris Publishing was a period of significant growth and opportunity. I was thrilled to join the team and eager to contribute to the success of the company's publications. Initially, I focused on managing three core titles: Pontoon & Deck Boat Magazine, Great Lakes Boating, and Houseboat Magazine.

Recognizing the need for a stronger brand identity for each magazine, I embarked on a comprehensive rebranding project. Prior to my involvement, the publications lacked distinct visual identities, leading to confusion among readers and advertisers. My goal was to create unique and compelling visual languages that would resonate with each title's specific audience.

Through meticulous research and collaboration with the editorial teams, I developed distinctive brand identities for each magazine. This involved creating custom logos, typography, color palettes, and overall design aesthetics that reflected the unique character and tone of each publication. The rebranding efforts were a resounding success, resulting in a clearer brand image and increased reader engagement.

Beyond the rebranding initiatives, I actively sought opportunities to collaborate with local businesses to create memorable and impactful magazine issues. I developed strong relationships with business owners in the community, understanding their marketing goals and identifying opportunities to integrate their brands seamlessly into the editorial content. This collaborative approach not only benefited the businesses involved but also enhanced the overall reader experience.

During my time at Harris Publishing, I not only honed my design and editorial skills but also developed valuable relationships with colleagues and community members. I am grateful for the opportunities I had to contribute to the success of the company and leave a positive impact on the local community.