Idaho Falls Pride

In 2022, I was honored to join the Board of Directors of Idaho Falls Pride, an organization dedicated to fostering inclusivity and providing essential resources for the LGBTQ+ community in Southeastern Idaho.

My role as Marketing Director was pivotal in elevating the organization's visibility and impact. I spearheaded the development of distinctive brand identities and dynamic logo systems for each annual Pride Festival, ensuring a cohesive and engaging visual narrative. This involved the creation of comprehensive marketing asset suites, encompassing both digital and print materials, strategically deployed across social media platforms to generate community excitement and drive event attendance.

Beyond festival promotion, I conceptualized and designed the exclusive Pride Night jerseys for the Idaho Falls Chukars baseball team, a unique fundraising initiative that combined sports and community support. These jerseys, showcased during a dedicated Pride Night game, were later auctioned and unworn jerseys were sold during the game, contributing significantly to the organization's financial sustainability. Further enhancing the organization's event portfolio, I was responsible for crafting the theme and immersive atmosphere for the annual Queerhearts dance. This involved the creation of detailed mood boards, compelling promotional posters, and engaging social media campaigns, ensuring a memorable and inclusive experience for attendees.

My tenure with Idaho Falls Pride has been deeply rewarding. As a volunteer-driven organization, I dedicated my time and expertise to amplify their mission. I am immensely grateful for the opportunity to contribute to this vital community, fostering meaningful connections and leveraging strategic marketing to ensure the organization's continued growth and enduring impact.